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Neuroscience indicates that it's emotion, not rational thought, that primarily drives your customers' purchasing decisions, influencing, desires, motivations and behavior - outselling logic and facts 10 to 1.
In today's economy, it is crucial that you create a strong desire for your brand, by influencing the emotional 'hot buttons' that evoke strong motivation in your customers - it’s the emotional connections created through your brand imagery and marketing message, attached to your brand, that goes far beyond your product or service attributes - shaping your brand perceptions while generating engagement and memorability.
People don’t buy products and services - they buy emotional benefits - feelings that come from the purchase and ownership of a certain brand, that emotionally touches and connects with them in a deep personal and compelling way.
People buy brands that are consistent with their positive view of themselves and fulfill one or more of the 6 human needs: Certainty, Variety, Significance, Love & Connection, Growth and Contribution. Some may buy a certain brand because it makes them feel affluent, feel beautiful or feel sophisticated, or some because a brand is aspirational.
If your brand is not emotionally connecting with your customers, then your company could be losing your a fortune in lost sales and lost profits and lost marketshare!
Get in touch with Dave or Liz for a friendly informative chat t: +44 (0) 1908 867 017. |
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