Coffee Primo the Italian coffee brand, is often compared to major brands such as Caffè Nero & Starbucks. The new PrimoPay brand image and campaign needed to be innovative, unique, elegant, simple while clearly differentiating from competitors, in this premium end of the highly competitive coffee category.

We created the new PrimoPay brand image with a vibrant new card design, advertising, point of sale, exhibition and marketing collateral evoking a modern café experience which was implemented nationwide across the UK with significant success.