We created new upscale and elegant branding for this 15th Century coaching inn, situated at the heart of historic Buckinghamshire. The new branding evokes a place of affordable quality - where visitors and families feel welcome, while differentiating from competitor hotels.

We redefined the outdated brand identity and visual elements, strongly associated with the hotel to reflect a more modern and premium look, which was applied across visual customer touchpoints, while extending across a range of applications - from the new website to collaterals and advertising.